Over the past few months, Instagram has worked to make ads on the social media platform available to more types of businesses and starting this month, advertisers both large and small can run campaigns on Instagram.
Instagram is one of the fastest growing communities today and is increasingly becoming an incredibly important platform for people in the MENA, including businesses. Being a platform for visual inspiration, marketers in MENA have only just started to unlock the potential of sight, sound and motion in a feed-driven world. Advertising on Instagram is a perfect fit for the way people consume media now – all the time, on their mobile devices.
In-line with the global launch, brands in the MENA region rolling out advertisements on Instagram are Souq.com, Starbucks, American Eagle and Saudi Telecom Company (STC). The platform will be open to all advertisers in the MENA region starting September 30, 2015.
In a blog post Instagram said, "Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses on a self-serve basis. We’re excited to announce that starting this month, advertisers both large and small can run campaigns on Instagram. In addition, ads are now available in more than 30 new countries—including Italy, Spain, Mexico, India and South Korea—and will be launching in markets around the world on Sept. 30.
Drive your business objectives
People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results—97% of measured campaigns on Instagram have generated significant lifts in ad recall.