Redefining the art of photographic technology, National Stores announced the launch of LYTRO ILLUM into the Middle East market. Distinctly different from the traditional cameras, Lytro introduces in the region its unique concept of *“Living Pictures”*, courtesy its revolutionary *Light Field Technology*,...

FUJIFILM has unveiled their latest rugged camera, the new FinePix XP80, which enables all-action photographers to take great pictures and movies before sharing them instantly. The 16.4 megapixel waterproof, shockproof, freezeproof and dustproof compact features wireless connectivity for simple sharing...

Fujifilm announced their latest lens - FUJINON XF16-55mmF2.8R LM WR – which will be added to the X Series interchangeable lens line-up in February 2015. The weather-resistant zoom lens offers constant aperture of F2.8 across the focal lengths equivalent to 24mm at wide-angle through to 84mm (according...

Fujifilm has announced the X100T – the latest addition to the premium line-up of compact cameras. The successor of X100S, Fujifilm X100T is equipped with a 16.3 Megapixel sensor with a specially crafted 23mm F2 lens. Featuring the world’s first Electronic Rangefinder, the X100T delivers unsurpassed...

The launch of the X-T1 Graphite Silver Edition, a new colour variant of the Fujifilm X-T1 premium mirror-less camera is creating a buzz among professional and amateur photographers in the region. Since its launch, the X-T1 has received high praise from photography enthusiasts and professional photographers...

Sony, Canon, Nikon, Ikea..wait a minute, Ikea? I may not know all the companies making cameras but I knew this one might have skipped a genre. Ikea has decided to take a spell binding step to the camera arena by introducing an eco-friendly low cost camera made of cardboard. Oddly enough, I found that...

This year I was sorting through pictures for creating a collage. Interestingly, I noticed that a large portion of the pictures were clicked using my iPhone. By now you may have heard rumors or realized that smart phone cameras are preferred over point-and-shoot cameras. Smartphones are becoming the...

Smartphones are becoming the mainstream cameras of choice. Most of the camera developers should be worried about their product landing in the junk drawers with their old mates as smart phones catch up with new features. For professional photographers, a DSLR will always remain the first choice as the...