Ahmed Nassef – Yahoo’s head of Middle East and Africa and founder of Makoob.com is leaving the company to create a new startup called 
Telfez, which will be a social television effort aimed at emerging markets.
Acquistion of Maktoob.com by Yahoo in 2009 was seen major highlight for the tech scene in Middle East. This was first reported in Allthingsd
“Today the Middle East and Africa region represents an inflection point for television viewership, skyrocketing growth in the penetration of smartphones and connected devices, and heavy social engagement,” said Nassef in a press release. “Increasingly, the millions of TV viewers in places from Capetown and Casablanca to Dubai and Istanbul are watching TV while holding a mobile phone or tablet and connecting with friends on their favorite social platforms.
Nassef has been at the Silicon Valley Internet giant for four years, in which he has doubled its audience and improved revenue growth.
