Kenshoo Global released the Q1 2014 paid search advertising trends data in the form of an infographic focusing on the EMEA (Europe, Middle East, Africa) region. The world around us is always in flux and benchmarks such as those can help paid search marketers better understand the world around them.
Statistics
The following statistical insights from the Q1 global analyses are positive indicators of just how strong paid search has become and why it remains an integral part of the digital marketing playbook.
Overall, it looks like a very solid quarter and the biggest quarter on record for paid search marketing in terms of both spend and clicks.