We are delighted to have partnered with Meltwater, the online intelligence platform, to analyze and extract the below infographic relating to the engagement tweeps had with Pepsi and Coca Cola brands in the GCC and Egypt during Ramadan.
The hashtags monitored were:
Pepsi: #YallaNow يلا_نكمل_لمتنا#, #YallaRamadan and يلا_نكمل_جمعتنا#
Coca Cola: كوكاكولا_احلى_مع#
The period during which the above mentioned hashtags were monitored was from 15 June to 10 August 2014. The infographic shows several comparison charts and graphs and includes insights and analyses per comparison chart.
“Social media use in the Middle East is on the rise led by Saudi Arabia which has a very avid social media population and the largest active users on Twitter in the region. With its 16 million users, Egypt ranks the first among the Arab countries that use Facebook. Brands are increasingly leveraging on this and have succeeded in channelling between traditional marketing outlets and social media when reaching out to Arab consumers. Both Coca-Cola and Pepsi have been pioneers in creating innovative marketing campaigns that generate a lot of engagement on social media. Looking at the campaigns from afar, using multiple hashtags was an interesting strategy. However, one inclusive hashtag for the region in comparison to four, could have resulted in a more cohesive / inclusive experience for Arab users” commented Zubair Timol, Meltwater Director for the Middle East, Africa, and India.
