Job: Assistant Manager – Digital Marketing

Digital marketing management
 End to end management of Digital vehicles – website, email, mobile app and social media
 Build and sustain the digital touch points of the programme along with the web team
 Create digital marketing calendar in line with the overall strategies to promote concept offers, affinity and drive member engagement
 Plan and design the user experience and interface along all digital vehicles to create stellar member experience
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 Ability to plan, recommend, strategize and execute emails with best in class practices and deep personalisation
 Website – Strong focus on UX, UI and personalisation along with technical know-how of the web interface and marketing modules
 Work closely with the Social Media team to define the approach and content strategy for creating community engagement and increasing affinity and positive sentiments
 Mobile App – Focus on platform, content, UX and UI with the aim of increasing usage and awareness of the app
 Work with internal & external partners to create the Omni – channel environment for the members of the programme

Desired Skills and Experience
Nationality

 Female Arabic speaker

Branding & Marketing
 Integrate our digital assets into the overall marketing & core branding strategy
 Constant evaluation of how the digital channels are performing when they are advertised via mass branding or communication
Digital Marketing budget management
 Manage and design the digital marketing budget based on overall Shukran marketing budget across the territories
 Review the marketing budget on a yearly basis and amend based on quality and quantum of utilization
Planning
 Evaluate, monitor and identify vendors, agencies/ channels/ partners for developing digital projects
 Plan and implement the utilization of various media channels with a view to maximize return on investment for Digital touch points and to drive affinity and growth
Member Service Centre and Customer Experience
 Ensuring our digital channels are broadcasted and promoted through our call centre’s
 Ability to guide customers to adopt our digital service points – this will happen via our call & service centre agents
 Survey and management of member expectations/feedback – to better understand how members consume and view our digital touch points along with their feedback which in turn helps us to develop or enhance the product accordingly
People Management
 Close coordination with Web team, internal cross function departments lime operations, partnerships and systems)
 Set exemplary standards as a team player while working on digital projects which affect multi divisions of the programme

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