Job: Digital Brand Advertising and CRM Manager

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Title Digital Brand Advertising and CRM Manager
Location Dubai
Job Information

MISSION:

 

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Brand Advertising & CRM Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

JOB DESCRIPTION:

  • Plan and execute all web, Pay Per Click (PPC), Search Engine Optimizations (SEO), marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

     

Desired Skills and Experience

Technical skills

  • University Degree in Business Management/Sales & Marketing (Master’s Degree preferred)
  • Minimum of 5 years experience in digital marketing and demonstrable experience leading and managing SEO/PPC, marketing databases, email, social media and/or display advertising campaigns, preferrably within automotive indry
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Excellent knowledge of Microsoft Excel, PowerPoint and Word
  • Language: English & Arabic (Arabic is required for this position)

 

 

 

Soft skills

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong communication and facilitation skills to understand and address issues across multiple disciplines
  • Excellent project management skills and ability to handle multiple tasks and manage deadlines
  • Strong business acumen and proven leadership abilities engaging with individuals at all levels and across various regions of the organization.
  • Professional demeanor and behavior combined with a proactive and driven approach

to apply
Company FCA Fiat Chrysler Automobiles
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