Job: Digital Marketing Analyst

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Title Digital Marketing Analyst
Location Dubai
Job Information

Key Function:

We are looking for a Digital Marketing Analyst to work within the Digital Marketing department, reporting to the Digital Marketing Manager. The successful candidate will be responsible for defining and implementing measurement strategies for digital activities to ensure alignment and delivery of the overall OSN marketing and business objectives from a digital perspective.

Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights. The role will also involve conducting conversion optimization with the aim of improving efficiency in OSNs digital marketing strategies and increasing ROI.

The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns is essential.

Duties & Responsibilities:


Campaign strategy

  • Setting and assessing benchmarks to measure the effectiveness of online and digital marketing campaigns
  • Benchmarking performance across all online channels and advising on KPIs
  • Using methodical performance analysis to influence/support campaign strategies

Reporting and Analysis

  • Developing custom marketing dashboard concepts for reporting
  • Monitoring property health and conversion metrics across online platforms
  • Setting up KPI dashboards to help improve reporting of data to key stakeholders
  • Ensuring proper tagging of properties and validate all digital and mobile performance data
  • Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
  • Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Performing ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns to feed into the overall effectiveness of the Marketing campaign reporting.
  • Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data

Analytical and technical

  • Work with OSN’s digital agency to ensure correct campaign tagging and additional on-site tracking
  • Spotting potential to implement innovative new methodologies and improve analytical procedure
  • Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based


  • Working closely with the wider marketing team to identify and explore opportunities to cross-sell / promote.
  • Collaborating with the design and development teams for on and off-site conversion optimization projects.
  • Collaborating with the search, Display, SEO and social teams to enhance reporting and performance measurement and conduct detailed analysis work when required.

Desired Skills and Experience

Profile & Skills:

  • Experience in working within a marketing/business intelligence environment
  • High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.),
  • High level of experience in data analysis techniques and advanced Excel knowledge
  • High level of experience working with Google Adwords and other paid search platforms
  • Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations
  • Experience in identifying and validating strategic and tactical marketing objectives
  • High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.

Key behaviors

  • Enthusiastic and self-motivated, with the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Credible and articulate, with excellent communication, presentation and interpersonal skills
  • Ability to relay analytical insights to stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

to apply

Company OSN
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