Job: Digital Marketing Manager

The Digital Marketing Manager – Oils, Fats and Condiments is expected to accelerate the digital marketing capabilities and presence across our power brands and support the Marketing Director to lead the implementation of major social platforms Facebook, Youtube, Instagram, Twitter and enhance our digital presence across Arabia and globally. This is a first appointment in the division and as part of the marketing function the incumbent is expected to independently take the digital mantra for our brands.

Key Responsibilities:

The Digital Marketing Manager – Oils, Fats and Culinary/Condiments will come into a significant digital responsibility in the division with the following key responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative digital engines for growth
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate