Job: Digital Marketing Specialist

We are the leading source of intelligent information for the world’s businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. Seeking a motivated individual to provide strategic direction for managing the company’s multiple websites and online marketing programs. This position will work with the Head of Marketing to develop and execute online marketing initiatives and strategic direction for Thomson Reuters. The Online Marketing Manager must have a strong practical understanding of internet marketing, a sense of design and content, superior project management and analytical ability with ROI focus. As the online marketing expert for Thomson Reuters this position is responsible for directing and working closely with the revenue management, department heads and the digital media agencies.

Key Responsibilities: · Develop and manage annual digital marketing plans including email campaigns across all BUs.· Maintain and grow email database with opt-in strategy for maximum growth and retention. Determine segmentation strategies for e-marketing campaigns for the various customer segments of Thomson Reuters.· Ensure timely and accurate monthly reporting of website analytics, on line advertising, email marketing campaigns, plus other ad hoc reports. · Manage and track email and marketing databases. · Update and analyze Thomson Reuters website content as needed and make appropriate changes. · Assist in the creation of innovative e-marketing campaigns to increase revenue and brand awareness. · Exceptional knowledge of Google Analytics, Ad Words, Search Engine Marketing (PPC), Search Engine Optimization, Web site Analytics, Affiliate Networks, Email and standard industry practices. · Manage successful SEO strategy including website content and graphics, keyword lists, and SEO and page tag copywriting that increase the rank of natural search engine listings. · Establish market positioning for any Customer-facing touch points through cross-channel activities, such as eCommerce, Social, Mobile, and Digital Marketing, for lead generation and use of micro sites.· Media buying and contract negotiation experience.· Manage inbound linking strategy that drives traffic to the site· Research and advertise with highly relevant directories· Submit and update local business and event listings through Google maps and other relevant third party sites· Stay abreast of internet trends and applications, e.g. spam filters, search engine features, video, blogs etc.· Manage external vendors and agencies.· Flexibility and initiative as role and responsibilities evolve and change.

Qualifications

University degree (preferably a Marketing Major) or Equivalent – MBA is a plus.Digital Marketing experience.Social media experience.Strong customer service skills.Strong relationship management skills.
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance – and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

Job: Marketing & Communications Family Group
Primary Location: Dubai, AE
Other Locations:
Organization: GGO MENA BusOps
Schedule: Full-time
Education Level: None
Job Type: Standard
Shift: Day Job

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