Social Media Usage In Ramadan

Ramadan has a significant impact on people’s behaviors and daily routine in the Middle East. The Online Project has produced a report that highlights usage of Social Media during Ramadan. Overall the Facebook usage is up by 30% during Ramadan v/s 33% increase in Twitter. Check out the below infographic...
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Children in Classroom Social Media

Social Media And Education In The Middle East

Photo by Leonardo Augusto Matsuda / Creative Commons Advances in technology are providing expanded opportunities for student communication, interaction and collaboration and leading to emerging transformations in methods of learning and education. While experiments with online education through the...
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Kids using Social Media

UAE Parents Feel Social Media Has Positive Advantage In Communications – Reports Canon Middle East

More than two thirds of all UAE parents view social media as a force of good and feel that it is a positive advantage in communications, while one third of the children surveyed believe that there are dangers inherent in its use, according to Canon Middle East, the leader in imaging solutions. The findings...
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PRISM: Privacy Breaches By Technology Giants – An Infographic

America’s tech giants (Microsoft. Yahoo. Google. Facebook. PalTalk. AOL. Skype. YouTube. Apple.) continued to deny any knowledge of a giant government surveillance programme called Prism, even as president Barack Obama confirmed the scheme’s existence Friday The National Security Agency...
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Social media MENA

Usage Of Social Media In The Middle East – An Infographic

Did you know that approximately 40.2 percent of the total Middle East population has access to the internet and that 3.7 percent of internet users worldwide come from the region; now this is a significant number. In the Middle East, 88 percent of the population who use the internet use social networking...
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How Do People In The Middle East Use Traditional v/s Online Media

Northwestern University in Qatar has released preliminary findings from a Pan-Arab survey showing that although web users in the Middle East support the freedom to express opinions online, they also believe the Internet should be more tightly regulated. Researchers surveyed 9,693 adults in eight Arab...
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Visual Media Marketing Middle EAST1

Visual Social Marketing in Middle East

First we had the weblogs or blogs, and then came the updates on Facebook, Orkut, My Space followed by Tumblr posts. This was followed by mobile blogging on sites like Posterous which shrunk to Tweets and finally to Instagram and Pinterest. The medium through which we express our thoughts and emotions...
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Top Online Brands

Now You Can Measure Brand Popularity & Customer Satisfaction via a Facebook App

Would you like to know whether your Facebook fans would recommend your brand to their friends? Would you like to know how popular your brand is? From now on you are able to discover how people feel about your brand thanks to Brand Love, an application available on Facebook. Socialbakers, the media analytics...
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Facebook Event Tickets

You may soon be able to buy Event Tickets on Facebook

Facebook has been testing a number of new revenue-generating features in the past. They have done that with numerous feature upgrades like voice messaging in messenger, Page manager and now it’s diving into ticketing. This time it seems they are testing a ‘buy tickets’ option in its Events...
Facebook Cost of a Fan in Middle EAST

Cost of a Facebook Fan in the Middle East

A recent report by The Online Project gives an average cost of acquiring a fan on Facebook per industry in the Middle East. The report covers 11 countries in the Arab world, across eight industries: Telecoms, Consumer Goods, Automotive, Airlines, Electronics, Banking and Finance, and Public Figures.  The...
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Saudi Arabia

Saudi Arabia leads the Social Media scene in the Middle East

Saudi Arabia has taken a lead on the Social Media platforms in the region. An info-graph released by The Social Clinic, a Saudi Arabia based agency revealed the following interesting facts: - Saudi Arabia has the highest Facebook user rate in the GCC region. Rotana, Al Marai, STC, Nas Air &...
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BANK inforgraph

Facebook Benchmark for Financial Services Institutions in Middle East

Below is an inforgraphic depicting the presence and engagement levels of Banks and other financial institutions in the Middle East region. The infographic was developed by The Online Project in Q3 2012. QNB is on the top of the total number of Fans list followed by Al Rajhi and SABB. In UAE, surprisingly...
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