Social Media Middle Eastern boutique social media agency and consultancy, Social4ce compiled in the below infographic the data related to the social media conversations around the World Cup that occurred in the MENA region during the past month, and the results were pretty interesting. A total of 258,172...

When the 2010 World Cup kicked off, Facebook and Twitter were not public yet and Pinterest was a mere two months old social platform and Instagram didn’t exist.  Four years later, the biggest scorer of the 2014 World Cup may not be on the field, but rather, inside of the social media channels...

While the World Cup has just kicked off, the battle among the brands has been running for the last few weeks with expensive ads vying for attention. This is the first World Cup at which adidas has invested more in digital media than in television. Its clip has David Beckham, Gareth Bale, Lucas Moura...