An e-Commerce Startup for Online Design Space

A new e-commerce startup has gone live in UAE which offers new and exciting design items online. Founded by Muhammad Chbib, ex-CEO of, Desado is trying to reach out to a niche segment in the market that prefers to buy products that cannot be found easily on the shelf. The website offers product ranging from Décor, Furniture and Lighting, Gadgets and Gifts to Men and Women products.

Design-led products are aspirational and that’s what drives demand. We’ve had a very positive response to the pre-launch promotional campaign that resulted in 40,000 pre-registered members in just 4 weeks,” says Muhammad Chbib, Founder and CEO of Desado in a press release. “The UAE has been an excellent start and we expect the momentum to be maintained post-launch, with plans to expand to other Middle Eastern markets such as KSA, Kuwait & Qatar within the next 6 months.

He added: “We are looking at sourcing a large percentage of the products locally and from the wider Arab region, so Desado will also serve as a great showcase for up and coming as well as established talent. We are truly amazed by the interest from the region’s design community during the pre-launch phase.

The website currently offer Cash On Delivery method of payment and is working toward introducing an online payment gateway. The website offers a 14 day return policy.

The website say “Desado aims to develop into a platform where creative designer minds have exposure to a broad audience to share their inspiration and where members can vice versa interact with the regional and international design community.”

The website is focused on Home Décor. In the UAE groups like Danube’s have entered this space in the online world, but are yet to show results.

We believe the website could develop into a designers market whereby people can sell their designed products directly to customers.

2 Responses to “An e-Commerce Startup for Online Design Space”

  1. December 14, 2012 at 5:06 pm #

    Really nice article. But I guess you have to remove ‘’ as they do not provide any online shopping facility. Different metrics, if they sell only on local/physical level.


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