Android Leads The Middle East Market

The usage of tablets and continues to increase worldwide as shipments surged 142.4 percent compared to last year. According to the International Data Corporation (IDC), the Worldwide Quarterly Tablet Tracker shows 49.2 million tablet units were shipped in the first quarter of 2013. A reason for the strong increase is the demand for devices with smaller screens.

In terms of percentages, Apple's tablets garnered 39.6 percent to Samsung's 17.9 percent. Rounding the top three is ASUS with 5.5 percent, or 2.7 million units. However, when it comes to the operating systems used in the tablets, Apple loses its steam.

In the Middle East, the story is no different. The region's consumers have 22 million smartphones and growing (12 million in the Gulf, 6 million in North Africa, 4 Million in the Levant), and Google beats Apple in each region.

A report released by Froot Apps shows that Android OS users many mainly download games. 38.6% of iOS users are searching for or downloading gaming apps, 21.4% search for social networking apps, and 5.5% search for entertainment. The same pattern holds for Android; however gaming remains the most popular category on both operating systems.

Check out this infograph released by FrootApps that shows a region wise break up on Android v/s iOS share in the Middle East and North Africa.


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