Have you noticed that your Facebook updates perform differently depending on the day of the week you post them? Find out when Page admins usually reach out to their audience and when it’s likely to pay off.
Social Bakers has conducted a study to answer this question.
The search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, there is no ideal day for posting, as so many factors influence the level of engagement the content triggers. The industry you operate in, the market specifics, the nature of your product/service portfolio, the demographic characteristics of your target audience, and things like the season of the year will inevitably have an impact on your performance. Not to mention that the Facebook platform, as well as the audience, are constantly evolving, so different studies conducted in different time ranges will showcase different results.
Nonetheless, it’s exciting to see what brands are doing and how different strategies work for them. So, the research dove into 2 858 620 Facebook posts (from 23 000 brand pages) from April 30th – July 28th, 2013 in order to show you which day of the week Page admins prefer for posting during this period, and which days of the week provided the biggest “Engagement Rate” potential.