Social TV is changing our cyber-living-room with increased interactivity with the content through internet. In a broad term Social TV refers to technology that supports social interactions among viewers by the use of social media.
In an attempt to bring back the social aspects of television lost since the introduction of multiple-screen in homes, Social TV aims to connect viewers with their friends even when they are not watching together.
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Youtoo, a US-based interactive TV software company, is setting up shop in Dubai and working with local media 
outlets to launch social TV across the Middle East.
The company claims to have already attracted a couple of prominent investors in the Middle East, and to be working with some major players in the region to introduce interactive social TV to the market.
“Social TV allows viewers to directly interact in real time with TV programming using video, pictures, voting and social media for people to experience themselves on TV in full broadcast HD quality from the web or their mobile device. This revolutionary software changes the way everyone views and interacts with television,” Christopher Wyatt, founder and CEO of Youtoo Technologies.
The technology uses mobile apps, social media and TV websites to drive viewership and new revenues for TV networks, Saud Al Twalah, CEO of Youtoo Technologies Middle East, told the UAE daily.
Markets & Markets forecast the market for global social TV will grow from US$151.14 billion this year to $256.44 billion by 2017.
Middle East is poised for immediate TV growth. As well as boasting 76 per cent high-speed broadband penetration, GCC nations enjoy 77 per cent digital TV connectivity and over 100 per cent mobile device penetration – all significant factors in influencing the content accessibility and the region’s viewer consumption habits. According to Shahrzad Rafati, CEO and Founder of BroadbandTV Corp, one of the world’s leading technology and media companies, more than 100 million of the 1.5 billion monthly worldwide views already originate from the Middle East.
