The Middle East and North Africa (MENA) territories are growing commercial hotspots. Advertising, especially mobile advertising has increased enormously in this region in recent times. Here are some noteworthy points:
• MENA online advertising is growing at a rate of 37% and is expected to hit USD 2.8 billion in 2016.
• Mobile display advertising for tablets and smartphones will increase at a rate of 40 to 50% yearly.
• More than 57% of companies in the Middle East have increased their digital marketing spending in 2013.
Check out the following infographic by Go-Gulf on “Mobile Advertising in the Middle East” for a deeper understanding of the impact mobile advertising on the MENA region.