LinkedIn the world’s largest professional network on the Internet, today announced the top ten most influential brands headquartered in the UAE based on engagement among LinkedIn’s membership of 313 million professionals.
The new ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, a data-driven resource giving brands insights into the engagement with paid and organic content on the platform, including Groups, Company Updates, employee posts, Sponsored Updates, and Influencer posts.
The most influential brands in the UAE according to LinkedIn are:
1- Etihad Airways
2- Emirates Airline
3- Jumeirah Group
4- Cleveland Clinic Abu Dhabi
7- National Bank of Abu Dhabi
10- TASC Outsourcing
Jacob Thomas, Head, LinkedIn Marketing Solutions, MENA, said: “While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success. The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE.”
The UAE rankings illustrate the varied and vibrant nature of business in the region, including two airlines, two telecom operators, two property and real estate companies, and other significantly consumer-facing brands such as a hospitality group, a bank, a healthcare specialist, and a consumer product company.
LinkedIn offers brands the ability to effectively engage their target audiences through a range of advertising and marketing products, including display advertising, Company Pages, on-platform messaging (InMails), and content marketing through Sponsored Updates.
LinkedIn’s Content Marketing Score is calculated by evaluating the communication and target engagement activities of the brand on LinkedIn, and the following three practices are the broad benchmarks:
- They continually update users on industry news;
- They release new and engaging content tailored to specific audiences;
- They add their voice to relevant conversations that their audiences care about.