ShopGo, the MENA region’s leading e-commerce solutions provider, announced at a workshop in Dubai that e-commerce is booming in the Middle East, particularly in the UAE, where the market registered a 300% growth between 2013 and 2014.
The e-commerce sector in the UAE is currently valued at $2.5 billion, representing 55% of the total e-commerce market in the GCC.
ShopGo recently hosted a workshop in Dubai to discuss e-commerce opportunities in the MENA region and support entrepreneurs, start-ups and other aspiring e-commerce professionals through the challenges of creating and managing a shop online.
The workshop discussed every single step of the process, from creating the store online and promoting it to the basics of the logistics and payment methods. The session offered attendees the opportunity to hear from successful businesses online and learn from their knowledge and experience, with case studies and managing stores best practices.
Speaking on the workshop, Mohanad Ghashim, CEO at ShopGo said: “People are realising the potential of e-commerce and they are slowly gaining a better understanding of the needs of the business. We utilise these workshops to provide those with an interest in the industry and potential projects with the right information and tools required to put their great ideas into practice.”
“Creating the right store is important, but promoting it is equally relevant to the business. One top tip we always give to our clients is to not forget to spare some of their budget for digital marketing, to boost awareness and sales on their online store,” Mr Ghashim added.
The workshop showed a live demo to present EZStore, an initiative by the region’s major e-commerce players ShopGo, Aramex, Google and PayPal to make it simpler for offline businesses to go online. EZStore is an e-commerce solution that combines a customisable e-retail platform with discounts on payment gateways, logistics, and advertising.
“EZStore minimizes the process and risks of creating an online shop. We have thought of every aspect of the business, providing a solution where the platform, shipping service, payment provider and digital marketing are offered to the merchant at a subsidised rate,” said Mr Ghashim.
“Its easy set-up and management support provide the perfect solution of choice for SMEs and start-ups, which together make 93% of our current client base, with 53% and 40% respectively,” Mr Ghashim added.
Attendees to the workshop had the chance to learn more about EZStore’s functionalities as well as its offers and benefits and logistics solutions in the MENA region, with insights from Aramex, Google and PayPal representatives.