Global Cleaning Platform Helpling Launched In UAE

Helpling, the global online platform for home cleaning services, has announced its launch in Dubai today. The innovative location-based service enables people to book professional cleaners within 60 seconds. The launch in the UAE reinforces Helpling’s status as the world’s most widely available online marketplace for household services. Its service is now live in more than 170 cities across four continents.

Helpling brings the convenience of taxi or food apps to a new category: it turns cleaning into an on-demand service. “Consumers are already used to ordering food online, and having it delivered when they want. They book cabs online, arrange carpools, and even have their shopping delivered. We wanted to extend that same idea of convenience to another essential service – cleaning,” said Manar Alkassar, Co-Founder, Helpling UAE.


How it works

Helpling addresses a key consumer issue – of finding reliable cleaning help quickly, conveniently and without any commitment. Its simplicity does away with browsing classifieds, numerous phone calls and failed appointments when no one turns up.

A simple 3-step process is all it takes to get professional cleaners to the customer’s door. Clients are asked to enter their location, confirm a date and time for the appointment, and choose a mode of payment. The booked cleaner shows up at the appointed time and payment is processed only after the cleaning is completed.

“Our mission is to make cleaning services conveniently accessible to homes in the UAE. Helpling puts cleaning in the hands of everyone through a tremendously fast, convenient and transparent model. It’s cleaning on demand. No hassle, no phone calls, no failed appointments. It’s also incredibly safe, because all cleaning partners are thoroughly vetted. We are changing the market of cleaning services,” Alkassar added.

Currently the website has partnered with extablished cleaning services in UAE and works with them on a commission based model. The website is the first global cleaning service to launch in UAE.

Helpling, backed by Germany’s Rocket Internet, is now active in 11 countries on four continents: Austria, Australia, Brazil, Canada, France, Germany, Italy, Netherlands, Spain, Sweden, and now the UAE. It has been introduced to the UAE by the Middle East Internet Group (MEIG), a joint venture between Rocket Internet and MTN that has evolved into the Middle East’s leading Internet platform.


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