No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast...

A salesperson, in any brick-and-mortar store, is adept at judging if a particular customer has arrived with a genuine intent of buying or not. Appropriately, he approaches him, aligns his pitch with the customer’s persona and ensures a sale. Ecommerce, the virtual store, is a different ball game. There...

Some form of that refrain was always bandied about as Linux gained popularity. It seemed incredible that a decade ago, software that was put together by a bunch of folks in their spare time, completely in the open - without a formal management structure to guide them and regular paychecks to incent them...

Ever since the start of the Arab Spring in 2011, there has been considerable interest in the role that social media plays in the Middle East, and how this enabling technology can act as a tool for discourse and information sharing. Although the role of social media as an agent for cultural and political...

We live in a culture virtually enveloped by digital media, 24/7. For adults and children alike, social media has become central to our very identities -- both in how we interact with our close friends and family, and in the many ways we present ourselves to, and engage with, our broader worlds. As I...

This is a guest post by James "Jim" Whitehurst, President and CEO of Red Hat Linux for Tfour.me Jim Whitehurst - CEO - Red Hat Linux It is confirmed: 2014 has been a great year for Red Hat. Yesterday, we announced third quarter results of our fiscal year 2015 and, with that, celebrated our 51st...

Recently Facebook has announced a change in its algorithm that is bound to have a huge impact on the promotional content published by the brand pages. So, wondering what it is all about? How does the change impact the brands and the marketers? Are all the brand pages doomed? Let’s try and analyze...

Google executive Sundar Pichai confirmed KitKat as the latest version of Android 4.4 on the company's official Google+ page. This news comes in after 'KeyLime' doing the rumors as the next version of Android. As we all are aware that all the Android operating system's are named after desserts such as:...

After a rumor spreading like a wild forest fire, Yahoo's board of directors announced the ground breaking deal to buy the popular blogging community, Tumblr for $1.1 billion on Monday with official announcement coming a bit later. This deal portrays the New York city tech scene where the micro blogging...

The search giant Google announced a major update to their product Google Maps at Google I/O conference in San Francisco on Wednesday. With this update they have also pushed the usage of Google+ to the users. Let say you are searching for "Sheesha lounge, Doha" Google Maps will give you results on the...