Job: Senior Digital Marketing Manager

General Responsibilities:

MoneyGram is an international, high-performance company, located in 200 countries and territories. We are committed to our employees. MoneyGram promotes an environment that is both challenging and rewarding for employees. We understand the importance of career development, and provide many opportunities to learn and grow. We take pride in upholding a culture strongly rooted in our corporate values, and committed to the communities around us

Job Summary:

The Senior Digital Marketing Manager is responsible for the strategy, coordination, and execution of digital marketing activities for Middle East and Asia regions.

Primary Responsibilities

In order of importance (most to least), briefly describe 4-6 primary responsibilities of the job, and approximate the percentage of time spent on each. For each responsibility, identify one or two people with whom you work most closely. Describe the nature of that interaction.

• Own strategy, planning, and execution of regional digital marketing activities across key channels (search, display, social, email, web, SEO)
• Partner closely with regional marketing teams, global digital team and cross-functional stakeholders to develop digital marketing plans that support business objectives
• Coordinate digital marketing execution from start to finish
• Report on performance, analyze data and optimize performance
• Partner with creative team for asset creation
• Manage regional digital marketing budget
• Manage global and regional vendors
• Report on performance, analyze data and optimize performance

Skills and Experience Required:

Education
Minimum Required:

• BS/BA Marketing/Business Experience
• MBA Preferred, not required

Experience

Minimum Required:

• 5-10 years of digital marketing channel experience

Skills

Minimum Required:

• Knowledge of digital marketing channels, best practices, and technologies

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