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A Guide To Join The FIFA World Cup Virtually

When the 2010 World Cup kicked off, Facebook and Twitter were not public yet and Pinterest was a mere two months old social platform and Instagram didn’t exist.  Four years later, the biggest scorer of the 2014 World Cup may not be on the field, but rather, inside of the social media channels...
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Facebook Leads The Social Media Logins In Middle East And Africa

According to research by Gigya, Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53% of social log-ins globally in the first quarter of 2014. G+ is the second most popular, accounting for 28 per cent, followed by Yahoo (13...
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Qatar labour rights

Twitteratis Express Support For Labour Rights In Qatar

Photo by Richard Messenger, available under Creative Commons Aakash Jayaprakash, a researcher working on the Migrant Worker Welfare Initiative, has started an Twitter campaign to increase awareness about labour rights in Qatar. So far the support had been encouraging for Aakash who says that the “blame...
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Emirates Airlines

Emirates Airline On A Major Digital Roll Out This Month.

Emirates Airline has increased its mobile presence with the launch of the Emirates App for iPad on the global App Store. Customers can use the app to: - Search 130 Emirates destinations Book flights, check-in online Download their boarding pass and Manage their Emirates Skywards frequent flyer account You...
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Twitter Shows Turkey Users How To Get Around The Twitter Ban

Turkish prime minister Recep Tayyip Erdogan vowed to “eradicate” it from the country on Thursday—but Twitter isn’t going to leave its users powerless. Twitter’s @Policy account tweeted instructions on how Turkish users can use the service via SMS text messaging in both the Turkish and...
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Saudi Social Media

Saudi Users Live The Social Media Dream

SaudiArabia is one of the most active countries in the Middle East when it comes to this. Over 5 million active Facebook users and more than 3 million active Twitter users making it the country with the highest Twitter penetration worldwide. To make things easier, The Online Project have created three...
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How Consumers Connect With Brands In The Middle East

According to a recent study conducted by ad agency Performics MENA, social networks have become the place of choice for customers looking to communicate with brands. The infographic below shows their findings from users in three countries: Egypt, Saudi Arabia, and the UAE. 51% of respondents prefer communicating...
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Social Media Usage In Ramadan

Ramadan has a significant impact on people’s behaviors and daily routine in the Middle East. The Online Project has produced a report that highlights usage of Social Media during Ramadan. Overall the Facebook usage is up by 30% during Ramadan v/s 33% increase in Twitter. Check out the below infographic...
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Twitter MENA

Best Time To Tweet During Ramadan In The Middle East

Social media use in the Middle East is expected to grow by about 30 percent during Ramadan, according to an extensive analysis of online activity in 2012. The report by The Online Project (TOP), a leading social media agency in the Middle East, also shows social media users change the time of day they...
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Twitter MENA

Twitter Offer Automatic Translation Of Tweets For Verified Egyptian Accounts

Twitter has begun testing of a new translation tool this week to assist users to understand the tweets by some verified accounts in Egypt. The new service is powered by Microsoft’s Bing search engine. The service automatically translates tweets and is currently applicable to the recently ousted Mohammed...
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