Global Search Trends for Visa, MasterCard and AMEX

Below is an interactive infographic depicting the search trends for Visa, MasterCard and American Express from 2007-2011 for 33 countries. I have used Google Trends to collect the for data last 5 years. You can sort the data by Country or by Year. The key words used in the analysis are 'visa' 'mastercard' and 'amercian express' in the Financial Services Category. According to Google - The data reflects how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Click on the Year of List of Countries to see the search trends.  


2 Responses to “Global Search Trends for Visa, MasterCard and AMEX”

  1. Joanne K
    April 26, 2012 at 3:53 pm #

    I like the way in which data has been visually depicted on the map. Good analysis

  2. Mike Wilkinson
    May 2, 2012 at 9:59 pm #

    Great analysis, Kapil! It helps users get a fascinating viewpoint on the markets they’re interested in.

    I found it fascinating what your data indicated about my home market of New Zealand. I’ve recommended it to readers of the LinkedIn discussion group I manage.

    Best regards,
    Mike Wilkinson
    Manager, Innovation in Payments, LinkedIn discussion group

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