Etisalat UAE has collaborated with Accenture (NYSE: ACN) to introduce the first Digital Index in the UAE. The initiative will provide businesses and government entities in the UAE with an opportunity to have their digital maturity ranked, and to understand how they can improve this ranking to increase their competitive advantage and drive growth.
The UAE Digital Index will focus on four areas – organization and collaboration, IT and infrastructure, the customer experience, and channels and partners – to understand how well UAE organizations are doing to leverage digital in areas such as recruitment, employee mobility, digital marketing, social media, e-commerce, and digital supply chain management. Each organization will be ranked against international benchmarks as well as their peers in the UAE.
The Digital index will be rolled out online over the coming days and will be free for all UAE-based companies. Businesses who want to know more about their digital maturity can access the survey online through Etisalat’s website or can apply for an on-site consultation by an Etisalat executive.