According to a report by TechSci, “UAE Smartphone Market Forecast & Opportunities, 2019”, the smartphone market in UAE is forecast to reach US$ 9.3 billion in 2019. The market has been segmented into smartphones featuring display below 5 inches, and phablets with display size above 5 inches. In 2013, smartphones (display size below 5 inches) dominated the market, occupying majority share in terms of volume sales in the UAE. Through the forecast period, smartphones are expected to continue dominating the market. However, the penetration of phablets is expected to almost double through 2019 as more mobile users would prefer smartphones with larger display. Major players offering high-end smartphones in the UAE include Samsung, Apple, Blackberry, Nokia, HTC, etc.
The report reveals that the demand for smartphones with display below 5 inches still dominate the market, holding majority share in volume sales in the country in 2013. However, over the forecast period, phablets with display size above 5 inches are expected to give stiff competition to smartphones in the country.
“Considering the increasing demand for smartphones in the country and rising competition from new entrants like Micromax and Lenovo, major players like Samsung, Nokia and HTC have slashed down the prices of their smartphones. New entrants are coming up with budget smartphones to cater diverse consumer segments in the UAE.”, said Mr. Karan Chechi, Research Director with TechSci Research, a global management consulting firm. “In addition, the introduction of 3G & 4G technologies is also expected to encourage more consumers to purchase smartphones”, added Mr. Chechi.
“UAE Smartphone Market Forecast & Opportunities, 2019″ has evaluated the future growth potential of the smartphone market in the UAE and provides statistics and information on market structure, market trends, market size & share, etc. The report includes smartphone market projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in the smartphone market in the UAE.