Do you recall dropping a shopping cart on a Thursday while you’re thinking of buying something online? If yes, you’re one of the many shoppers that made Thursday the day when people abandon shopping carts most often, according to SalesCycle.
Shopping cart abandonment is the number one income killer for online sellers at nearly 70% of all online shopping incidence. In dollars that’s an astounding $3 trillion worldwide. Now juxtapose this rate with the surge in online shopping during the holidays: 86% of Americans did their Christmas shopping online last year, according to PayPal. How many are abandoning their shopping carts this season? We don’t know yet, but it’s likely to add to the huge pile of lost opportunity sales. At that scale, cutting down shopping cart abandonment even by 1% can mean a lot. One key is to earn the trust of e-commerce visitors.
In the below infographic FinancesOnline listed the ways to generate trust, boost online sales and goodwill based on studies culled from various industry sources.