6 Tips On Integrating Email With Social Media

Email as a marketing channel isn’t going anywhere anytime soon. According to an infographic produced by reachmail, email marketing has received a 60.7% increase in spending in 2015, rising to $2.3 billion.

Social media marketing has seen a 48.9% rise in spending since 2014, reaching a total of $3.9 billion. How much are social shares worth?

Emails top the ranks, each worth around $12.41.

  • Despite having one of the largest user bases, Facebook shares are only worth around 80¢.
  • The CTR for social media posts is highest on LinkedIn, receiving an average CTR of 7.9%.
  • CTR is lowest on Pinterest at just 5%.

Email marketing tips & facts:

  1. 60% of the top B2B marketers integrate their email and social media marketing.
  2. Email reaches the intended recipient 90% of the time, whereas Facebook only reaches them 2% of the time.
  3. Emailing your subscribers about special offers can increase your Facebook followers.
  4. It’s important to make your emails optimised for mobile, as 45% of all emails opened in 2014 were on mobile devices.

Social media marketing tips & facts:

       5.  78% of a brands Facebook fans are existing customers of the organisation.

       6. Facebook and Twitter drive the highest level of traffic to a company’s website.

integrate email and social media


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