Facebook’s To Avail Instant Articles Program To Wider Audience – A New Revenue Stream For The Company

Facebook we will be opening up the Instant Articles program to all publishers-of any size, anywhere infacebook instant articles the world on April 12th it's F8 conference.  To date, Facebook has been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook.

Instant Articles feature was build to solve a specific problem-slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue.

With Instant Articles, publishers have full control over the look of their stories, as well as data and ads. They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network. Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are. We've made it easy for publishers to join by building a system based on the tools they already use. Instant Articles uses the languages of the web and works with publishers' content management systems, and we have documented an open standard that is easy for publishers to adopt.

For ads sold on the article’s original posting on the publisher’s website, the publisher can keep 100% of revenue and for ads sold by Facebook the publisher gets 70% of the revenue. This arrangement should enable Facebook to attract a large number of publishers to its program who are looking to monetize their content, given the platform’s wide reach and ability to provide mobile friendly content to its users


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