Etisalat Celebrates Innovation Week

Etisalat announced that it has undertaken several initiatives across functions and departments of the company to commemorate the ‘UAE Innovation Week’ held from November 22-28 this year. The company’s activities follow the announcement by His Highness Sheikh Khalifa bin Zayed Al Nahyan, declaring 2015 as the ‘Year of Innovation’, and the launch of the ‘Innovation Week’ by His Highness Sheikh Mohammed bin Rashid Al Maktoum – Vice- President and Prime Minister of the UAE and Ruler of Dubai.

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On the sidelines of the UAE Innovation Week, Etisalat announced the roll out of a host of intelligent, automated processes to facilitate customer registrations, Etisalat bill payments and utility payment and so on. As part of the “smart” deployment, new Smart Registration Pads used by Etisalat’s sales channels allows automation of customer process including capturing emirates ID, passport details and GCC IDs details required to purchase Etisalat services. Etisalat’s Smart Pad currently supports registration for select Etisalat services including mobile prepaid and postpaid, eLife, and Business Ultimate.

Also part of the automated deployment are Etisalat’s Smart Services Machines, which are installed in major shopping malls across the country. The Smart Services Machines help customers conduct various transactions including monthly bill payments by cash or credit card, utility bill payments for water and electricity in Dubai and Sharjah, as well as customer re-registration.

Keeping with its commitment to provide innovative and “smart” solutions, Etisalat recently teamed up with Road and Transport Authority (RTA) and launched the country’s first ‘Smart Mall’, an integrated technology eCommerce service that provides shoppers with an immersive purchasing experience. The first Smart Mall opened at the Mall of the Emirates metro station, with more to be installed at key metro stations in Dubai. The Smart Mall allows customers to digitally explore products and interact with stores in an intuitive 3D-enabled format.


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