Etisalat launches new Personalised eLife TV Viewing Experience

Etisalat launched its new eLife user interface (UI), designed to create a deeply personalised experienceelife etisalat as well as to improve content discovery across its eLife TV channels and on-demand services.

The new eLife UI will be able to tailor programming to customer interests, allowing eLife TV viewers to enjoy seamless content discovery. It will leverage real-time data to simplify navigation, search and content selection, enriching the TV viewing experience and making it more relevant to each viewer. The eLife UI is automatically rolled out to Etisalat's latest eLife TV box.

Etisalat's eLife TV includes the country's broadest On-Demand movies and series line-up, with over 6,300 titles. eLife TV also boasts the highest number of TV channels of which over 150 are in High Definition.

To further cement itself as the leading entertainment service in the UAE, the company recently launched an exclusive partnership with StarzPlay Arabia. Through the partnership, Etisalat's eLife TV subscribers have exclusive access to thousands of hours of the best Hollywood movies, original series & kids entertainment.

A video demonstrating the new UI experience can be found on the Etisalat website via this link: For eLife customers who do not have the latest TV box, they can contact 101 or visit any Etisalat Sales Office to find out more.


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