Job: DIGITAL BROADCAST SPECIALIST

The Digital Broadcast Specialist will be responsible for creating all artwork used in Social Media campaigns and websites to develop brand awareness and generate inbound traffic and encourage station loyalty. This role coordinates with the internal Marketing, Promotions and Programming teams to support their respective work, ensuring consistency in theme and visual quality.

Summary of Duties:

Generate and create digital media campaigns that communicate the stations objectives and programmes. Duties include creating artwork, online advocacy, writing editorial, online communities, promotions, etc.
Implement the digital strategy, coordinating with stakeholders across GN Broadcasting to ensure its effectiveness and encouraging adoption of relevant social media and web techniques into the corporate culture and into all of the company’s products and services.
Work with the marketing and programme teams to ensure social media tools Facebook covers, web sliders and generic artwork are kept up to date in a creative fashion.
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regular feed back insights gained from social media monitoring into the Radio Marketing and programme teams, to help them evolve their strategies in a timely fashion

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