Job: Search Engine Marketing Manager

Oversee the Interactive Marketing strategy and daily efforts of our company, which include: Keyword Search, Display Media, Contextual and Behavioral Ads, to include the Social Networks.

Leverage web analytics data to understand conversions and ROI, while improving campaigns.

 SEM Campaign Manager Responsibilities:

Responsible for the management of the CPC & Display campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)

• Keyword research
• Leverage web analytics data to understand conversions and ROI, while improving campaigns
• Developing ad copy
• Engine selection & budget allocation
• Landing page selection
• CPC and bid management
• Overall account strategy

Monitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.

Report internally to management on performance, results and campaign challenges, along with new ideas.

Research new advertising channels or platforms that could help improve digital marketing performance.

Optimize efforts through analysis of data and analytics intelligence.

Desired Skills and Experience

• “Best Practices” knowledge of Search Engine Marketing tactics and guidelines preferred.
• Must have at list 5 years experience with Cost Per Click & Display advertising networks to include.
• Google Adwords, Yahoo, MSN AdCenter, ASK, Verizon, etc
• Preference given to Google Adwords Qualified Individuals and those with knowledge of Google Desktop Editor.
• Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
• Ability to analyze data through web analytics.
• Strong knowledge of Google Analytics preferred.
• Attention to detail and ability to multi-task successfully a must.
• MS OFFICE skills required especially Excel.
• Analytical thinker — able to come up with solutions — Problem solver.
• Works well under pressure and deadlines.

PRIOR SEM EXPERIENCE REQUIRED!!!!

LOCAL CANDIDATES OR WILLING TO SHIFT TO DUBAI CANDIDATES ONLY PLEASE. This is an onsite, in-office position – No telecommuting or working remotely.

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