Feesheh launched back in 2012 with the aim to disrupt the music industry in the MENA region and make playing music accessible to Arab musicians. The market in the Arab World is very fragmented offline as musical instruments shops are scattered in different cities with no go-to destination. Shopping online from US and Europe-based big players is not an option either; credit cards are not widely used in the Middle East, the brands that have distribution is the Middle East are restricted from shipping internationally, shipping is very expensive and takes forever, and language is a huge barrier.
Feesheh was founded by Nur Alfayez & Fahed Farraj. Alfayez is an architect, a vocalist, and a musical instruments lover/collector. Farraj is guitar player, a gamer and a rocker. He worked in various gaming startups in Jordan before co-founding Feesheh.com. Later on the team grew to consist of 2 sisters and 2 brothers and a Syrian musician along with freelancers in the Philippines and India.
Apparently they are partnering up with international, regional and local suppliers to provide all instrument and equipment.
After a stint at Oasis500 in Amman, online music school i3zif was selected to participate in a 500 Startups boot camp in Silicon Valley. Since then, the i3zif team has launched an ambitious program that brings instruments and music lessons to Jordanian public schools through video tutorials.
In June 2014 the website has partnered with Liwwa, the halal crowdinvestment site launched last November in Jordan, allowing people to buy products from Feesheh, who can’t afford it.
Earlier this year, they closed an angel round from regional and international investors and accelerators. They followed this up with a 1st place win in a pitching competition in Jordan for emerging market startups called Seedstars World.
Click here to visit Feesheh