Guvera, a leading platform for music streaming globally, announced the launch of its popular service in the UAE, offering users free access to millions of tracks from local Arabic, International and Bollywood artists.
Developed in 2008 in response to the mass consumption of illegal music online, Guvera provides consumers with legal way to access music online and on their mobile devices whilst giving royalties to the artists and record labels responsible for producing it.
To deliver on the strategy to serve the UAE with the best in local and international content, Guvera has entered into agreements with both major and local music labels and content aggregators.
Australia-based music streaming service Guvera reached a milestone of 10 million users worldwide earlier this year.
Guvera was initially funded by AMMA Private Investment out of Australia. Guvera raised about $50m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses. (source: Wikipedia)
Commenting on the launch, Mr. Darren Herft, Chief Executive Officer of Guvera, said, “We are both proud and excited to be launching our international music streaming offering to UAE; a market that is truly diverse in terms of its taste for music. We plan to provide our Emirati and expatriate users with the best expert-curated local and international music content – all they have to do is hit the ‘play’ button.”
Guvera “Play” is an ad-supported service that offers users the best local, expert-curated playlists with no costs or subscription fees. A unique feature of the service is #Play, which provides users with the ability to tailor their music experience based on their mood, activity or genre using hashtags (#). Consumers can also start stations based on their favourite artist or song as well as manage and share their own playlists. The integrated social features enable users to follow friends and celebrities on Guvera, and access their playlists