The constant growth of consumption of Social Media platforms in the Middle East has made it one of the most instrumental vehicles for brands to connect with their audiences. Online platforms became an essential part of their marketing strategies specifically while engaging through bigger campaigns. Such campaigns are usually done during the Holy month of Ramadan.
The Online Project’s “Social Media in Ramadan” report in 2013 already established that the Holy month has a clear effect on people’s behaviors and daily routines in the Middle East. This reflects also on consumption habits of social media. Such a surge in activity levels inspired brands to flock to social media to drive engagement and increase their share of voice. Brands are dedicating bigger budgets for social media because they understand that more users will be online and will be hungry to engage.
In this new report, TOP aimed at exploring what exactly are those audiences discussing online during the Holy month. The key insights they provide are the main trends and habits they learned from analyzing this increase in growth and exposure. They decided to use Twitter as the main focal point for their study since it’s the most public platform and this helped them in tuning into user conversations and pick up on those trends liberally.
The findings of this report will give brands an insight on the habits of their consumers, enabling them to understand what are their interests and the main topics they tweet online.
The full report can be downloaded on the following link
The following is also a summarized infographics of the report, provided by TOP: