Meltwater, an online news and social media monitoring and analysis service which tracks billions of global online news and social media sources to extract data insights, analyzed the most mentioned brands in the GCC on social media during the Holy month of Ramadan 2014. The analysis was carried out between June 27 and July 24, 2014.
The following is a summary of the analysis:
Food
Saudi by far generated the most mentions on almost all brands. In the food category, differences across the GCC are big as shown in the below graph. Sadia is most mentioned in Oman and Kraft in UAE and Kuwait. In Saudi, Maggi received the highest percentage of mentions followed by Almarai. Maggie topped the chart as it was recommended for many of the recipes that circulated on social media.
Drink
In the drink category, Tang was the most mentioned brand in Saudi whereas Vimto was most mentioned in UAE and it was Pepsi in Kuwait.
Telecommunications
There is no one single telecom company present across all of the GCC countries. Zain was active in three markets: Kuwait, Saudi and Bahrain. Zain was most mentioned in Saudi followed by Kuwait and Bahrain.
In the UAE, Etisalat was most mentioned on social media.
Nawras was most mentioned in Oman.
Zain got 57% of mentions in Bahrain.
In Saudi, STC got 42% of mentions followed by Mobily and Zain.
