Facebook we will be opening up the Instant Articles program to all publishers-of any size, anywhere in the world on April 12th it's F8 conference.  To date, Facebook has been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people...

Dubai-based serial entrepreneurs Ibrahim Jaber and Ahmed Al Qassimi today announced the launch of exclusive new crowd investing platform, Venturefin, aimed at promoting and enhancing global investment opportunities. Venturefin is an elite equity and loan crowd investing platform that connects qualified...

Today, February 9th, over 100 countries are participating in Safer Internet Day. The Internet doesn't just belong to those 100 countries, it belongs to you. And you play a role in keeping it safe too. Facebook's Head of Global Safety, Antigone Davis has some tips to help parents take more control over...

Facebook in the Middle East and North Africa announced today that as of December 31, 2015, more than 120 million people in the region used it every month. Of those, 110 million active users access the site through mobile devices. Across MENA, almost 83% of people come back to Facebook every day and almost...

Earlier this year Facebook introduced new features for Pages to make it easier for businesses to be where their customers are and communicate with them anytime, anywhere. As more customers interact with businesses on the go, Pages are the mobile solution for businesses. Now there are over 50 million...

People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift. Marketers are challenged to reach their customers and drive sales on mobile....

Email as a marketing channel isn’t going anywhere anytime soon. According to an infographic produced by reachmail, email marketing has received a 60.7% increase in spending in 2015, rising to $2.3 billion. Social media marketing has seen a 48.9% rise in spending since 2014, reaching a total of $3.9...

Over the past few months, Instagram has worked to make ads on the social media platform available to more types of businesses and starting this month, advertisers both large and small can run campaigns on Instagram. Instagram is one of the fastest growing communities today and is increasingly becoming...

No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast...

The virality element in the Social Media platforms has almost ceased to exist. Most of the social platforms expect brands to pay for promoting their content or services.  With the options of Twitter, Facebook and LinkedIn, it can be hard to identify which is suitable for your brand and which will produce...