Email as a marketing channel isn’t going anywhere anytime soon. According to an infographic produced by reachmail, email marketing has received a 60.7% increase in spending in 2015, rising to $2.3 billion. Social media marketing has seen a 48.9% rise in spending since 2014, reaching a total of $3.9...

The virality element in the Social Media platforms has almost ceased to exist. Most of the social platforms expect brands to pay for promoting their content or services.  With the options of Twitter, Facebook and LinkedIn, it can be hard to identify which is suitable for your brand and which will produce...

Today LinkedIn announced the launch of an Arabic version of LinkedIn on its blog. This is a hugely exciting milestone for its MENA members. Yes, LinkedIn is now available in Arabic for more than 14 million members that  work and live in the Middle East and North Africa (MENA) region. The launch of...

LinkedIn  the world's largest professional network on the Internet, today announced the top ten most influential brands headquartered in the UAE based on engagement among LinkedIn's membership of 313 million professionals. The new ranking follows the announcement of LinkedIn's Content Marketing Score...

Social4ce, the Middle Eastern boutique social media agency and consultancy, has compiled in the below video the most interesting statistics about the state of social media in the Middle East. 40.2% of the total Middle East population accesses the web, 88% of this online population uses social...

LinkedIn analyzed how its 300 million registered professionals are moving around the world to pursue career opportunities. This provided them with a better view of which countries gained and lost the most talent between November 2012 and November 2013, and what characteristics are shared by those...

LinkedIn has recently published and Infographic on it's Middle East users. According to LinkedIn, the Middle East audience is young and highly educated, with 73% having earned a university degree or higher, and they have succeeded in translating their education into positions of real authority within...

You’ve probably been through this scenario in your next job hunt: “You’ve polished your resume with your latest and relevant professional credentials. You send it to prospective employers, and hope to hear back soon. Post waiting for 3 weeks you decide  to follow up with a call; you get either...

Northwestern University in Qatar has released preliminary findings from a Pan-Arab survey showing that although web users in the Middle East support the freedom to express opinions online, they also believe the Internet should be more tightly regulated. Researchers surveyed 9,693 adults in eight Arab...

Saudi Arabia has taken a lead on the Social Media platforms in the region. An info-graph released by The Social Clinic, a Saudi Arabia based agency revealed the following interesting facts: - Saudi Arabia has the highest Facebook user rate in the GCC region. Rotana, Al Marai, STC, Nas Air...