No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space.
After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined.
So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission.
How? By aligning your offerings to the persona of your customer. In simple terms, this refers to the buzzword, personalization.
Many think that personalization is tricky and complicated, or that it requires tons of data. But trust me, with automation technology in your hands you can pull this off even eyes closed. I’d suggest, let the customer do this for you.
Yeah! You heard me. Let them do it themselves.
Has anyone told you that most of the personalized emails (ones that have higher conversions) are triggered by the user’s behavior? Don’t believe me? Think of your last purchase online. Didn’t you get an email confirming your purchase, or delivering your account details? Who triggered them? YOU!
So, all you need to do for your email marketing campaigns to succeed is to just set them intelligently, once, and then leave them to run forever on automation. For automation, you can anytime use a software, but for the strategies, here I am with an incredible infographic giving 9 tips on on what works and what doesn’t, and how to make your emails fetch more conversions for you.
Post By: Paras Arora - Paras heads Product Marketing at TargetingMantra. He in an expert in Personalization and has consulted over 50 clients across the globe on conversion optimization, personalization and increasing customer loyalty. An expert in behavioral targeting, Paras focuses on helping clients in optimizing conversions and client engagement across all marketing channels including website, email, mobile, native apps and search. A serial entrepreneur from IIT-Guwahati and Indian School of Business, he loves to spend his time exploring new technologies