Email as a marketing channel isn’t going anywhere anytime soon. According to an infographic produced by reachmail, email marketing has received a 60.7% increase in spending in 2015, rising to $2.3 billion. Social media marketing has seen a 48.9% rise in spending since 2014, reaching a total of $3.9...

The virality element in the Social Media platforms has almost ceased to exist. Most of the social platforms expect brands to pay for promoting their content or services.  With the options of Twitter, Facebook and LinkedIn, it can be hard to identify which is suitable for your brand and which will produce...

Twitter has officially confirmed that they’re launching their Middle East office in Dubai. Shaliesh Rao (VP Asia Pacific, Latin America and Emerging Markets) made the announcement during his talk at the event, highlighting the significance that the social network has played in the Middle East region. Below...

Last month Google and Twitter signed up a deal that allowed your tweets to appear in Google search. Twitter agreed to give access to its firehose, the stream of data generated by the microblogging service’s 284 million users. However, did you know that Google will not index each and every tweet....

Ever since the start of the Arab Spring in 2011, there has been considerable interest in the role that social media plays in the Middle East, and how this enabling technology can act as a tool for discourse and information sharing. Although the role of social media as an agent for cultural and political...

The research paper, entitled “How Qatar uses WhatsApp, Snapchat and other social networks” provides an insight into how people are utilising online media to communicate, as well as giving indications of some of their preferences. After interviewing 1,000 online users in Qatar (500 Qatari and 500...

We are once again proud to be partnering with Meltwater, a leading Online Media Monitoring company, to bring to you the below infographic relating to people's online engagement with MBC Group's TV shows during the month of Ramadan. The series monitored, which appeared on MBC 1 and MBC Masr, were...

With Ramadan ending, Muslims around the world celebrated #Eid Al-Fitr and went to Twitter to wish their friends and family #EidMubarak During the month of #Ramadan, there were more than 215 million Tweets discussing topics such as #iftar, #suhour, and #prayers. To display an Eid icon in your Tweet,...

The Telecommunications Regulatory Authority (TRA) has launched a white paper regarding Twitter usage which comes as part of ‘The UAE Social Media White Papers’ collection. The series of awareness documents are designed specifically to highlight the terms and conditions of the most popular social...

Social4ce, the Middle Eastern boutique social media agency and consultancy, has compiled in the below video the most interesting statistics about the state of social media in the Middle East. 40.2% of the total Middle East population accesses the web, 88% of this online population uses social...